Communication

ML137: Caroline Crampton on Podcasting Principles, The Business of Media and Building a Loyal Audience

Discover what to look for in a good podcast and the listening habits of a podcasting expert, the business of media and why podcasts are growing so fast and how to make creative work that builds a loyal audience.
Nasos Papadopoulos

Caroline Crampton is a podcaster, writer and media commentator.

She makes a popular podcast about detective fiction called Shedunnit and writes for two email newsletters about podcasts - Hot Pod and The Listener.

She also writes narrative non-fiction, like her book The Way to the Sea and produces book reviews, interviews and columns for publications like the Mail on Sunday, the Guardian and the New Humanist.

As a podcast creator and reviewer, Caroline spends several hours a day listening to podcasts and she understands the ins and outs of the space better than almost anyone. In this episode we discuss:

- What Caroline looks for in a good podcast and her current listening habits
- The business of media and why podcasts are growing so fast
- How to make creative work that builds a loyal audience – Caroline still has a cult following from her pop culture Podcast SRSLY

So if you’re keen to learn more about podcasting, writing and the creative process, this episode has you covered.

Resources

🖥 CarolineCrampton.com

✉️ The Listener

🐦 @c_crampton

🎧 Shedunnit

🎧 SRSLY

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